This is an overview of my job history and links to my work samples. Contact me for additional work and references.
The 5th largest bank in the U.S. with over 10 million customers across our digital properties and branches in 27 states.
VP, UX Content Design Manager – Manage and direct the content design team aligned to PNC Online Banking. Working alongside digital design and development leaders supporting PNC’s digital properties to drive performance, map workflow, and support the professional development and goals for my team.
Work samples upon request.
A dynamic digital agency executing projects for Allegheny Conference, XQ Institute, WYEP, Union Project, and Carnegie Museums of Pittsburgh.
Strategic Marketing Manager – managed project teams for 7-10 clients across industries such as, Education, CPG, B2B, Economic Development, and Non-Profit. Implemented new processes to elevate project management, improve cross-functional collaboration, and overall client satisfaction.
Click here for Carney work >
Oversaw resdesign and launched websites linked above.
An integrated marketing agency serving Kean University, Pittsburgh International Airport, and the Innovation Institute (Pitt).
Content Strategist – developed strategic content for web, social media, email, long-form white papers and blogs, brochures, direct mail, and trade show booths. Deployed, analyzed, and optimized social media and email campaigns to recommend optimizations and deliver results.
Click here for Pipitone Group work >
A publicly-traded personal styling service that sends individually picked clothing and accessories items for a styling fee.
Stylist Team Lead – styled clients for 3 mos. then promoted to lead a remote team of 45 direct reports in women’s business line. Assisted in understanding the brand and meeting performance targets. Developed engaging content for weekly team email communication and new employee training sessions.
A local women’s active wear brand created for all sizes of women and made of vibrantly printed fabrics ethically-sourced from Brazil.
Marketing + PR Coordinator – Developed content strategy for the brand including social media, email, and blog efforts. Optimized website content for SEO to increase rankings. Developed strategies for product launches and partnerships. Increased Instagram following by 30,000, grew email database and increased online conversion rate by 3%.